Producer-turned-rapper Rich Lou hits up Miami Beach in his latest video for “This Year.”
New York City native Rich Lou knows his time is coming soon. In the video directed by Pow, the producer, who has crafted beats for Maino, French Montana, and J.R Writer, takes his talents down to South Beach to put his plans to make an impact in the industry into motion. The video comes not long after Lou dropped off his previous record “Money Is Coming.”
Watch Rich Lou’s official video for “This Year” below.